Domain Price Report: What Buyers Actually Paid
This report summarizes publicly reported domain name sales from DNJournal, the long-running industry sales log. It is written for founders, brand and marketing teams, and anyone budgeting to buy a domain name.
Reported sales are not a price list. They show the range of what the market has paid, and how that range moves by extension, name length and year. Every figure below is calculated from the data described in the methodology.
Updated 13 Oct 2026
Key figures
- 714top reported sales analyzed, 2019–2025 (each year’s all-extensions Top 100 chart)
- 0 → 23.ai sales on the all-extensions chart, 2019 vs 2025 (0% → 23% of the chart)
- $59,999 → $99,888lowest sale on the Top 100 all-extensions chart, 2019 vs 2025: the price needed to make the chart rose by about 66%
- $167,655median sale on the 2025 all-extensions chart (it was $105,000 in 2019)
All four figures describe top reported sales, DNJournal’s yearly Top 100 charts. Sales below the chart cut-off are not in this data, see the methodology.
.ai’s rise in DNJournal’s top sales charts
No .ai sale made DNJournal’s all-extensions Top 100 chart in 2019. In 2025 there were 23, which is 23% of that year’s chart.
Source: DNJournal. All-extensions Top 100 charts, 2019–2025. Share is the part of each year’s chart. Counted by the .ai extension.
Top reported sales, 2019–2025
Top reported sales. Upper segment only: each year’s all-extensions Top 100 chart.
Median and average price by year
| Year | Sales on chart | Lowest on chart | Median | Average | Highest sale |
|---|---|---|---|---|---|
| 2019 | 101 | $59,999 | $105,000 | $621,108 | $30,000,000 |
| 2020 | 103 | $60,000 | $100,000 | $168,380 | $2,000,000 |
| 2021 | 102 | $125,000 | $333,125 | $636,311 | $4,176,922 |
| 2022 | 101 | $65,000 | $120,322 | $556,441 | $15,000,000 |
| 2023 | 101 | $50,000 | $110,000 | $391,883 | $15,500,000 |
| 2024 | 106 | $75,000 | $127,498 | $411,222 | $14,000,000 |
| 2025 | 100 | $99,888 | $167,655 | $468,055 | $12,000,000 |
Source: DNJournal. All-extensions Top 100 charts. The chart has slightly more than 100 sales in some years because of ties. The average is pulled up by a few very large sales; the median is the more typical figure.
2021 has the highest median of these years ($333,125). DNJournal calls it a boom year: the $125,000 minimum needed to make its Top 100 was the highest since it began tracking the market in 2003. Source: DNJournal 2021 Top 100 chart.
Ten highest reported sales per year
2025
| Rank | Domain | Price |
|---|---|---|
| 1 | Icon.com | $12,000,000 |
| 2 | Commerce.com | $2,444,000* |
| 3 | Fuse.com | $2,129,509 |
| 4 | Anything.com | $2,000,000 |
| 5 | Sword.com | $1,500,000 |
| 6 | Skins.com | $1,459,450 |
| 7 | GX.com | $1,200,000 |
| 8 | ZH.com | $1,000,000 |
| 9 | Slash.com | $1,000,000 |
| 10 | Double.com | $980,000 |
* DNJournal’s note: Commerce.com was originally listed at $2.2 million (the price the seller received). Several months later new information from the buyer indicated the full amount paid after brokerage commission, etc. was $2,444,000.
2024
| Rank | Domain | Price |
|---|---|---|
| 1 | Rocket.com | $14,000,000 |
| 2 | Gold.com | $8,515,000 |
| 3 | TP.com | $1,200,000 |
| 4 | BestOdds.com | $1,025,000 |
| 5 | Koko.com | $1,000,000 |
| 6 | Bet.bet | $600,000 |
| 7 | Continue.com | $550,000 |
| 8 | Rural.com | $550,000 |
| 9 | Bagels.com | $500,000 |
| 10 | Employer.com | $450,000 |
2023
| Rank | Domain | Price |
|---|---|---|
| 1 | Chat.com | $15,500,000 |
| 2 | Help.com | $3,000,000 |
| 3 | Max.com | $1,800,000 |
| 4 | Hurt.com | $1,500,000 |
| 5 | Room.com | $1,500,000 |
| 6 | GLD.com | $1,000,000 |
| 7 | You.ai | $700,000 |
| 8 | Socrates.com | $600,000 |
| 9 | ECL.com | $600,000 |
| 10 | PFA.com | $450,000 |
2022
| Rank | Domain | Price |
|---|---|---|
| 1 | NFTs.com | $15,000,000 |
| 2 | Connect.com | $10,000,000 |
| 3 | IT.com | $3,800,000 |
| 4 | Galaxy.com | $1,761,000 |
| 5 | Call.com | $1,600,000 |
| 6 | Chill.com | $1,600,000 |
| 7 | Gems.com | $1,500,000 |
| 8 | Unlock.com | $1,228,200 |
| 9 | Ballet.com | $1,160,235 |
| 10 | Stable.com | $1,008,925 |
2021
| Rank | Domain | Price |
|---|---|---|
| 1 | AV.com | $4,176,922 |
| 2 | Hippo.com | $3,300,000 |
| 3 | Christmas.com | $3,150,000 |
| 4 | Floor.com | $3,144,000 |
| 5 | Yolo.com | $3,000,000 |
| 6 | Marketing.com | $2,500,000 |
| 7 | Forge.com | $2,202,000 |
| 8 | AFS.com | $2,000,000 |
| 9 | NFT.com | $2,000,000 |
| 10 | Angel.com | $2,000,000 |
2020
| Rank | Domain | Price |
|---|---|---|
| 1 | Wise.com | $2,000,000 |
| 2 | Bullish.com | $1,080,000 |
| 3 | Engage.com | $803,025 |
| 4 | NAS.com | $720,000 |
| 5 | OA.com | $614,940 |
| 6 | 151.com | $415,000 |
| 7 | Ingles.com | $400,000 |
| 8 | BoatsForSale.com | $396,769 |
| 9 | Curve.com | $360,360 |
| 10 | Palace.com | $306,000 |
2019
| Rank | Domain | Price |
|---|---|---|
| 1 | Voice.com | $30,000,000 |
| 2 | HealthInsurance.com | $8,133,000 |
| 3 | California.com | $3,000,000 |
| 4 | EKO.com | $1,500,000 |
| 5 | TM.com | $1,250,000 |
| 6 | RX.com | $1,000,000 |
| 7 | Nursing.com | $950,000 |
| 8 | OL.com | $900,000 |
| 9 | Links.com | $798,000 |
| 10 | Grove.com | $656,000 |
Source: DNJournal. Top 10 per year, from the all-extensions Top 100 charts. Prices are as listed by DNJournal.
Price by extension
DNJournal publishes three charts each year. The first table uses the all-extensions chart, the same set as the figures above. The other two use DNJournal’s separate country-code and non-.com gTLD charts, which list different sales. Each table is labeled and the three are not added together.
| Extension | Sales | Share of sales | Median price |
|---|---|---|---|
| .com | 522 | 73.1% | $153,000 |
| .ai | 53 | 7.4% | $125,000 |
| .io | 20 | 2.8% | $105,000 |
| .xyz | 20 | 2.8% | $101,955 |
| .de | 13 | 1.8% | $79,800 |
| .org | 12 | 1.7% | $112,500 |
| All other (30 extensions) | 74 | 10.4% | $108,449 |
Source: DNJournal. All-extensions Top 100 charts.
| Extension | Sales | Share of sales | Median price |
|---|---|---|---|
| .ai | 201 | 28% | $60,000 |
| .co | 105 | 14.6% | $25,000 |
| .de | 105 | 14.6% | $24,200 |
| .io | 78 | 10.9% | $48,694 |
| .uk | 42 | 5.8% | $31,525 |
| .tv | 22 | 3.1% | $20,000 |
| All other (41 extensions) | 165 | 23% | $27,500 |
Source: DNJournal. DNJournal country-code Top 100 charts. A different set of sales from the all-extensions chart. Extension is the last part of the domain (for example .uk for .co.uk).
| Extension | Sales | Share of sales | Median price |
|---|---|---|---|
| .org | 207 | 28.5% | $15,000 |
| .xyz | 133 | 18.3% | $29,888 |
| .net | 128 | 17.6% | $16,501 |
| .app | 25 | 3.4% | $19,499 |
| .global | 18 | 2.5% | $8,000 |
| .cloud | 13 | 1.8% | $21,888 |
| All other (88 extensions) | 203 | 27.9% | $19,800 |
Source: DNJournal. DNJournal non-.com gTLD Top 100 charts. A different set of sales from the all-extensions chart.
Price bands
| Price band | Sales | Share of sales | Median price in band |
|---|---|---|---|
| Under $100K | 205 | 28.7% | $75,000 |
| $100K–$250K | 281 | 39.4% | $135,000 |
| $250K–$500K | 119 | 16.7% | $316,250 |
| $500K–$1M | 54 | 7.6% | $607,470 |
| $1M and above | 55 | 7.7% | $1,800,000 |
Source: DNJournal. All-extensions Top 100 charts. The lowest price on a yearly chart ranges from $50,000 to $125,000, so there are no smaller sales here.
Short vs long .com names
| Name length (before the extension) | Sales | Median price |
|---|---|---|
| 4 characters or fewer | 169 | $200,000 |
| 5–7 characters | 194 | $171,405 |
| 8 characters or more | 159 | $138,000 |
Source: DNJournal. All-extensions Top 100 charts, .com only (522 sales). Length counts the characters before the extension.
2026 year to date (through 8 Oct 2026)
DNJournal’s 2026 year-to-date all-extensions chart. A partial year, shown on its own: it is not part of the yearly trend or the median comparison above.
| Measure | Value |
|---|---|
| Sales on chart | 105 |
| .ai sales on chart | 38 of 105 (36%) |
| Lowest price on chart | $95,000 |
Source: DNJournal. DNJournal 2026 year-to-date sales chart, all extensions. The chart has slightly more than 100 sales because of ties.
.ai: 38 of 105 (36%) so far in 2026, vs 23% in 2025. 2026 is a partial year.
Ten highest reported sales
2026 year to date (through 8 Oct 2026)
| Rank | Domain | Price |
|---|---|---|
| 1 | AI.com | $70,000,000 |
| 2 | Club.com | $10,000,000 |
| 3 | Green.com | $7,500,000 |
| 4 | Mogul.com | $1,300,000 |
| 5 | NAS.com | $1,250,000 |
| 6 | Bot.ai | $1,200,000 |
| 7 | Midnight.com | $1,150,000 |
| 8 | HighLevel.com | $1,000,000 |
| 9 | Derm.com | $825,000 |
| 10 | Stan.com | $750,000 |
Source: DNJournal. DNJournal 2026 year-to-date all-extensions chart.
What this means if you’re buying a domain
- The headline sales are not the typical sale. The top sale on the 2025 all-extensions chart was $12,000,000, while the median on that chart was $167,655 and the lowest was $99,888. Sales below the chart cut-off are not in this data.
- Extension changes the price. On the 2019–2025 all-extensions charts, the median .com sale was $153,000 and the median .ai sale was $125,000. Check what comparable names in your extension have sold for before you set a budget.
- Short names cost more. For .com names with 4 characters or fewer, the median top reported sale was $200,000, against $138,000 for names with 8 characters or more.
- Use reported sales as a range, not a quote. Many deals are never reported, and each name is priced on its own merits. A reported price tells you what the market has paid for similar names, not what a particular owner will accept.
Methodology
- Source. All sales come from DNJournal (dnjournal.com): its year-end Top 100 charts for 2019–2025 and its 2026 year-to-date chart. DNJournal converts foreign-currency prices to US dollars, and we use those dollar figures. The dates on DNJournal’s charts are the dates a sale was published, not the dates it happened.
- 2019–2025: top reported sales only. The headline figures (the .ai count and share, yearly medians, price bands, name length and the yearly top 10) use only each year’s all-extensions Top 100 chart. Each of these charts lists between 100 and 106 sales (ties add a few), 714 sales in total. A sale listed twice in the same chart is counted once. The lowest price on a yearly chart ranges from $50,000 to $125,000 depending on the year, so the set covers only the upper segment of the market and its medians are higher than a market-wide median would be.
- Country-code and non-.com gTLD charts. DNJournal also publishes a country-code chart (718 sales over these years) and a non-.com gTLD chart (727 sales). They are used only in the labeled extension tables, never added to the all-extensions figures, because they list different sales and would change the shares and medians.
- 2026 year to date (through 8 Oct 2026). This section uses DNJournal’s own year-to-date all-extensions chart (105 sales), taken as published. It is a partial year, so it is not combined with the yearly charts and is left out of the trend and median comparisons.
- What is not in the data. Reported sales are a subset of all sales; private deals are often not disclosed. The data does not say who bought a domain, so this report makes no claim about buyer type, and the selling venue is not used.
- Calculations. Medians use the sale prices as reported. Shares are rounded to one decimal. Extension is the last label of the domain. Name length counts the characters before the first dot.
- Reproducible. Every figure on this page is calculated by a script from the DNJournal data and can be regenerated. We show summary statistics and at most ten sales per year; the full DNJournal lists are not republished here, and DNJournal remains the original source of the listings.
How to cite this report
Domain Price Report: What Buyers Actually Paid. SecretBrokerage, 2026. https://secretbrokerage.com/domain-price-report
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