Most of you should have heard the sale of the duct-taped banana for 120,000.00 USD. What about the price a toilet (golden one)? It’s only 5 Million USD.

For a regular person, the normal number of times to visit a toilet per day is between 6 – 8 in a 24 hour period. Let’s take that as 7 and consider you’re going to live 80 years. If you buy this golden toilet and use it for 80 years, a single visit will cost you roughly 25 USD. 175 USD a day, 5,250 USD a month and 63,000 USD a year. True story!

Let’s ask the inevitable question: Is the price really high for the premium domain name you’d like acquire?

Before the answer, let’s take a look some domain sales which were made in 2019:

Chilly.com 15,565 USD

Informative.com 18,900 USD

RoomRent.com 20,000 USD

Veggie.com 25,000 USD

Picker.com 22,800 USD

You’re going to purchase an online identity. You’ll build your brand based on this online identity. Your products and/or services, and/or content are based on this online identity. This online identity is a dictionary word or two dictionary words, easy to remember and comes with .com extension. This online identity already has some organic (type-in) traffic (even in 2020). This online identity will make you save A LOT from marketing costs. And, since the premium domains gain value every day, you will have the chance to sell this online identity for more than what you paid for it.

Well, it’s time to think twice before the final decision. You can buy a banana, a golden toilet or rent billboards from your city, pay hundreds of thousands dollars or, you can acquire the best domain name for your business, step up your business and have an asset at the same time.